<p>"Rather than accepting the current rendered view (web page) as seen by the end-user as fixed, and then asking what can be done to optimise the end-to-end loading time of that page, this paper examines the question of what changes to the current view could dramatically reduce its load time? I.e., small (or sometimes not so small) changes to what the end user ultimately sees on the page, that can have a net benefit on the overall user experience" - </p>