Women Who Code: a talk on Product Management

It's impossible to start writing this blog post without pitying the end of a community as relevant as Women Who Code. It reached the remarkable milestone of 360,000 women in the technology sector across more than 150 countries, but announced the end of its activities in April this year. In a scenario mostly dominated by men, WWC promoted 200,000 events dedicated to women and Vinta is proud to have been part of it.

Here we believe that high performance is the result not only of technically qualified teams, but also diverse ones. It is in the diversity of backgrounds, ideas and opinions that we are able to find and design the best solutions for our clients. This is a key asset in the field of technology, an environment that demands innovation at all times.

In March of this year, our Product Manager Amanda Savluchinske took part in a WWC NYC online event to talk about product management in the tech scene. She shared essential tips for improving the workflow between PMs and developers, as well as teaching concepts of product strategy, lifecycle, North Star metrics, OKRs and much more.

The talk

As someone who started her career as a developer, Amanda has an end-to-end view when it comes to product management. Having experienced both sides of the coin, she has been able to identify characteristics that these roles can develop for a good balance and streamlined workflow.

In the talk, Amanda describes three developer factors that can boost the success of a project. The first is that developers have an interest in the product strategy, in order to understand what is being built, why and to whom. Understanding these questions makes the decision-making process not only more practical, but more assertive.

The other two characteristics that make a team stand out are having focus on problem-solving and empathy with the end-user. They usually go together, but don't think it means you need a deep product expertise. They speak of an essential attribute for any project: the ability to think of the experience from start to finish.

To learn more about how to work on these three factors in practice, check out Amanda's full WWC talk! You can also check out the Women Coders Collective NYC community, which is bringing together members with the same goal as WWC.

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