Cognitive Ease definition:

Cognitive ease or fluency is the measure of how easy it is for our brains to process information. The Cognitive ease associated with something will alter how we feel about it and whether we are motivated to invest our time and effort in it. The Nobel prize-winning Economist Daniel Khahneman explains in his book Thinking, Fast and Slow (2011) that our brains have two modes of thinking: the first that operates automatically and quickly, with little or no effort and no sense of voluntary control, and a second system that pays more conscious attention to information presented, especially in the…