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Tech Insights· nngroup.com

The Peak–End Rule: How Impressions Become Memories

From nngroup.com

Cognitive biases change the way that we recall past events. The peak–end rule focuses our memories around the most intense moments of an experience and the way an experience ends.

Shared by Flavio Juvenal

Read on nngroup.com
  • Design
  • Product
  • Psychology
  • UX

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