How to apply friction in UI design to prevent user errors.

In experience design, friction is the newsletter signup overlay covering the actual content, the difficult wording on a landing page, or the needless optional questions in a checkout flow. It’s usually the opposite of being intuitive or effortless. However, that doesn't mean that it's always bad for the users. In this article, Zoltan Kollin will show you when and how friction can be an efficient tool to actually design better experiences.